Wearing Bai costumes and a sweet smile, Ms. Ma Lingmin is a "post-1995" girl from west Yunnan’s Dali prefecture, and she is nicknamed "Yunnan Xiaohua/little flower" on the Taobao online market place. 

In 2019, Ma Lingmin, together with her young team members, toured around more than 30 villages in the remote areas of Yunnan, helping local farmers sell hundreds of tons of fruits and vegetables.

Xiaohua used to be a kindergarten teacher. In the summer of 2018, when an accident fell on her mother, she resigned and took care of her mum. During her stay at home, a cousin told her that the Taobao live stream for rural areas was popular.

Thinking of the variety of green food in Yunnan, Ma decided to try live broadcasting in the villages, so that Yunnan produces can be sold to more.