Worried about the low prices of coffee beans from her hometown, Hua Runmei, a girl born in the 90s and from Yunnan Province, returned to her hometown Dakaihe Village, located near Pu'er City, Yunnan Province, and decided to increase the selling power of the coffee beans in her village. She studied and practiced for several years after initially graduating with a bachelor's degree in interior design, and now grows high-quality coffee beans, which have an organic certification from the EU. By selling coffee beans to overseas market, Hua Runmei has elevated many of the local coffee growers out of poverty.